“Made in Azerbaijan” logo’s presentation held
On January 12 Exporters Club first meeting in 2018 and “Made in Azerbaijan” logo’s presentation was held in Baku Business Center.
Besides officials, about 100 businessmen engaged in various fields of economy attended the event.
Deputy Minister of Economy Sahil Babayev noted that Exporters Club was established with the purpose of supporting producers in Azerbaijan products export to the foreign markets, informed about the enhancement of non-oil sector export geography, further strengthening of Azerbaijan products position in traditional markets and about the measures carried out towards “Made in Azerbaijan” brand introduction accross the world, marked that supporting mechanisms in this directions are being successfully conducted as well.
It was also noted that 10 export missions were organized to 10 countries through 2017. Over 160 companies attended these export missions. Besides, about 251 meetings were held in different foreign countries, cooperation contracts signed with 11 countries as well.
Deputy Minister marked that in 2017 business entities engaged in non-oil sector, as well as agriculture, industry products and foreign trading increased for 24%, 28%, 21% and 7% correspondingly. Last year Azerbaijan exported 3100 sorts of products. To more than 160 companies were conducted individual services, 2.8 mln.manats export promotion paid to 44 business entities.
Apart from this, advertising was placed in “Buta Airways” crafts, the list of offered Azerbaijan products expanded. Ten stands were arranged for "SOCAR Georgia Petroleum" company petrol stations, which are to be installed by the end of January.
It was noted that promotion of competitive and export-oriented local products under “Made in Azerbaijan” brand is of great importance for the strengthening of local companies’ positions in domestic and foreign markets. Related measures are being carried out towards establishment and development of our national brands and their introduction in wide geography. One of the measures conducted towards this purpose is the development of “Made in Azerbaijan” logo and its registration in Patent and Trademarks Center.
Gunel Sevdimaliyeva, General Director of “Patent and Trademarks Center” public corporation, informed about economic and technical significance of patent rights and brands protection of belonging to businessmen in foreign countries and marked the necessity of “Made in Azerbaijan” logo patenting.
Head of AZPROMO Rufat Mammadov talked about the measures conducted in 2017 towards “Made in Azerbaijan” brand promotion and the ones to be carried out in this sphere through 2018.
The representative of “Leo Burnett” company that developed the logo Abbas Fatullayev made a presentation of “Made in Azerbaijan” logo. Information on logo’s strategy, other countries experience in this field was delivered and noted that “Made in Azerbaijan” logo identifies Azerbaijan’s rich nature and resources, its modernity, our country’s high cultural level and the attributes of folk arts.
At the end of the event, the questions of businesspersons were replied.